Farewell to Starbucks Odyssey: The Rise and Fall of a Web3 NFT Experiment

In a surprising turn of events, multinational coffee giant Starbucks has announced the discontinuation of its highly anticipated NFT reward program, Starbucks Odyssey. Launched in late 2022 as a closed, invite-only beta, Starbucks Odyssey aimed to pioneer a new era of engagement with its loyal customers through digital collectibles and Web3 integration. However, after months…

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