Starbucks

Starbucks Shuts Down Its NFT Rewards Program, Starbucks Odyssey, in 2025 In an unexpected move, Starbucks has announced the discontinuation of its NFT-based rewards program, Starbucks Odyssey, marking the end of its Web3 experiment. Launched in late 2022 as an invite-only beta, Odyssey aimed to integrate blockchain technology into the Starbucks Rewards ecosystem, offering customers…